White Lodge director Chris Sweeney was commissioned by online luxury platform Nowness to conjure up a concept for Gucci’s makeover of the Fiat 500.
The resulting film is a mischievous marriage of handbags and head rests with a playful nod to the pure joy of Charlie and the Chocolate Factory. At the heart of the playful short is Formech’s model FP vacuum forming machine, which ingests the high fashion design of Gucci to transform fragrance bottles into exhaust pipes and high heels into alloy rims.
See the full “Making of Fiat 500 by Gucci” below
“We cannot thank everyone at Formech enough for all the help and support during the production and shoot for the Fiat 500 by Gucci film. The Formech FP vacuum forming machine was instrumental to the success of the film and looked great in the finished edit. During the shoot, Formech staff were on hand to operate the machine and offer expert advice to our crew. Everyone is delighted with the outcome.”
Roma Vaccaro, Producer – White Lodge
‘Fiat 500 by Gucci’ film